Daily players
Last 28 days24,547on average
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Last 14 days (25 Oct – 7 Nov) compared with the 14 days before.
About R$ 46,521 less over 14 days because fewer players bought.
6% past your target
19% to go, and improving
The 6 days after 1 Nov, compared with the 6 before
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24,547on average
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Each player plays about 3 min less a day than the 14 days before.
What changed: Time per visit: 18.6 min → 16.6 min (down 11.0%). Daily playtime per player: 30.7 min → 27.7 min (down 9.6%).
Why it matters: Usually something early on slows players down: a slow first win, no clear next goal, or lag.
About 2.2 fewer of every 100 new players come back the next day.
What changed: Come back next day: 28.12% → 25.95% (down 7.7%), across 14 start days.
Why it matters: New players aren’t getting a good first win, or a different crowd is arriving, from a new ad or sort for example.
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